Snapchat is a one of the bigger social media platforms whose main demographic is that of the younger portion of the population. Because of that fact, as well as its general layout and format, short-form content reigns supreme on this platform. It's concept of stories influenced many if not all social media platforms with how easy and effective it is to use on a casual user's level as well as a marketing level. Users have an easy way to express themselves and the current moment they are living in, and businesses and brands have an easily-digestible form of advertising that isn't to intrusive on average users.
Aside from the short-form content being so effective, because of the nature of the platform, many positive and feel good stories and be shared without having to read a whole articles or story. It feels more personal tosee people succeed in life despite their hardships, and Snapchat's format allows these stories to be more accessible to users who might not have ever even known or heard about it otherwise. Snapchat's constant stream of short-form media keeps itself and it's users relevant and in the know.
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