What goes into having a successful media presence?

     

The managing of your own social media marketing and presence goes hand in hand with content creation, you can't really have one or the other. You can't have a successful social media presence if you have no content to share, and you can't have successful content if you don't an audience if there was never an audience brought in. Managing can sound scary to do, but in reality it's almost like following a list of things you need to have in mind to keep yourself organized. Usually you would want to have established goals if you are serious about improving and solidifying your media presence, but making goals along the way is still valid. After deciding what your goals are, the next step would be to decide what your tone will be, as that could affect what kind of person interacts with your brand. Appealing to a much more professional and serious could be your desired outcome, but if you want attract as many people as possible you would have to figure out a  way to attract both a casual and professional audience without leaning too much into one side in case you drive the other one away. Having a consistent flow of content as well as an established place to upload said content is also crucial, as the audience has to have easy access to the brand, if not then it will make them less likely to seek out your brand. 

    There are more intricate steps into actually managing social media marketing, but if you are just  starting to set it up having a "roadmap to success", as well as studying and looking at other people or other brands who have succeeded and seeing what they did. Also another huge part of managing social media presence is actually using the using the social media appropriately. If your name is tied to your brand, then you have to be very careful with what you say, unless you want to risk alienating or offending a portion of your audience. If your brand's social media is separate, then you have to make sure what that account that represents your brand is run by someone who is knowledgeable in not only the brand, but also in social media etiquette. Planning is the key word, and it can be the difference between a failed brand and a successful one.